The Cap Classic is the longest-running high school basketball game in the country. It's a spotlight for talent and stepping stone for All-Stars.
Challenge
Held annually since 1974, the Capital Classic features the brightest talent in high school basketball from Washington, DC, and around the United States in a game pit against each other. Nearing its 50th anniversary, the brand needed a refresh to reframe its importance for basketball fans.
Solution
We all know NBA players through their acheivements during the primes of their careers. What if we celebrated them as up-and-coming high school stars? I created a website to reinvigorate this historic high school basketball game, showing past scores, game summaries and player photos.
